Technology advances are being made and deployed, while vinny what you quoted is true, that is the inexpensive short term answer to keeping power/emissions standards.
Real technology advancements cost money. Things like direct injection are changing the efficiency/power/displacement equation all the time.
Like everything else, the V8 is yet another bravado measuring contest, which is the game we all play, maybe in other arena and faucets, but its the same.
Like I said, it sounds fun as hell, i'd do it in a heartbeat if a customer came to me and said 'john please'... lol
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