^ Right. That's how I've always measured lips, and that's how I ordered some other lips/barrels from VR Wheels.
But WheelFlip doesn't explicitly confirm that on their site, and I'm hesitant to spend hundreds without both parties being on the same page.
Main reason I'm specifically asking about WheelFlip here is because 16x4" BBS lips from WF are $180 each versus $200 each from VR. Any VR rep here wanting to price match? lol
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