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I think U.S. drifting is at that point, like any business, where it's in the red. Sure there are people profiting off the sport, but I bet there's a lot of money not being returned from investment into these events. I think most of it is companies can have product exposure for relatively cheap (compared to more popular sports) and supporting their drivers is relatively cheap for now.
Eventually the sport may turn profitable and maybe even become a legitimate event with legitimate judging. At that point, a lot of these sponsors will pull out and let the big guys come into play, having had their exposure during the infancy of the sport.
And the fun for me continued when in 15 minutes I had burned up a set of used old tires ^_^ who the hell drifts on new tires?
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