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Old 04-13-2006, 11:33 AM   #59
OptionZero
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Quote:
Originally Posted by exitspeed
I wih some big wig from nissan would come on here and give some insite everyone and a while.


I don't think it's a poor business dicision. Like I said we'll all just have to wait and see.
The reasons i've heard for putting a nissan badge have been "but it's SUPPOSED to be a nissan" or " it's ALWAYS been a nissan"

None of those reasons have any weight from a business perspective in the U.S.

Nissan USA has built a sport reputation on the Z; THAT has heritage, THAT has pomp and circumstance.

The GTR would come in ABOVE the Z.
This undercuts both the purpose of Infiniti and the status of the Z.

You're not losing any customers by making the GTR an infinity because the people who care are the fanboys who aren't going to buy it.

You MAY, however, lose customers by making the GTR a nissan because the American public that DOES buy 60k cars places value on badge and dealer experience.

The guy that decided this might as well be the guy who styled the b15 sentra's ass.
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