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I had this dilemma last year when I sold my car. You could either call everyone back and tell them sold or just wait until they quit calling. It was a lose-lose situation from my perspective.
Best way was to leave a message on my answering machine, "Sorry it's sold..." and not answer the phone until a week after the ad ran. Until you hear that, keep trying! Maybe they still have it b/c no one can reach them and they don't return calls.
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