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I actually do marketing for an import car company and we were looking at a similar situation. I think it is a very tough call because most parts would come from Japan, assuming that is what you are showing here, its an added cost to truck over to east coast. Secondly, although shop location and rent might off set that, there is still time to market. Building and fabrication is a needle in a hay stack, you aren't catering to 90% of the market. 90% of the market is doing bolt-ons and exhaus installs. Where 58% are looking at DIY stuff and the other 32 is just wash and wax and rims and stuff. Unless you have a huge marketing budget to go after all the potential race car companies, its going to be tough to do a high end build. You should ask Luke at SDP the same question.

Its a good dream to do it, but to build something to high end is more like a huge marketing factory backed sort of thing. What really pays the bills are brake jobs oil changes, timing belts, etc. Then your way into the local scene. That is my .02 cents, secondly, doing some research besides forums might help and the best way to get real market data and not opinions is to look at magazine data from Primedia. Just FYI, primedia owns more than 90% of the car magazines in the US including superstreet, modified, compact sports car, turbo, etc..... They have all the relevant data for markets you usualy need. Now asking them the right way to get that information is up to you.