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The biggest problem with the 1-series is that in the States, BMW is viewed as a luxury brand.
This means that many enthusiests who were looking forward to buying a reincarnation of the 2002 got left out in the cold, while the car they really want is sold in europe.
Over there you can leave off a bunch of stuff that comes standard on the US version, buying a 135i with manual everything and a cloth interior.
Over here, you can only buy a; a high content medium performance model, or b; a high content high performance model.
This is leaving a gap open in the market for someone like Hyundai with the Genesis coupe to swoop in and grab everyone that wanted a low-content high-performance 1-series, i.e. those people who weren't buying a BMW based solely on the cache of the brand name.
Imo, BMW has really been messing up lately, compared to how they've conducted business in the past.
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Originally Posted by exitspeed
This Yuri that some speak of is but a myth. Perpetuated by the internets to give hope to hopeless newbs of Zilvia. He exists now only in stories passed down by the elder Zilvians.
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