first:have to be good. no one will give u anything otherwise
second: gotta be somewhat well known
third: place well in events
fourth: meet EVERYONE you can
im sponsored (semi sponsored, full soon) by some compnay. also i meet everyone ican takl with everyone, compete in events, look good as best i can and be active and social.

oh and its all because of drifting. i have been doing it 11 months and no previous racing expirience. if you can give a company coverage they will want you
the they find you is BS unless you have CRAZY SKILLS like at least 2 years heavy drifting and some event wins under your belt. u wont get anything unless you send in your portifolio and such. but overall, you MUST need connections
oh and being in so cali is a HUUUUUGE PLUS. for drifting that is..