if your arguing that its economics as opposed to sexism i would think it would be easy. Look at how much professional athletes bring in financially. Way more people watch/attend the games of the NBA than the WNBA. If more people are paying to see men play sports(in my personal opinion its because the male version is more interesting to watch, especially basketball) then the male althletes earn more. not because they are male but because they bring in more money for their bosses.
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