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Reinforcement (psychology) has a lot more to with just handing out material rewards indiscrimantly.
There also different approaches to administering rewards and punishment.
These principles not only work for kids, but also adults and sometimes animals.
Much of the dog training techniques, for example is based on the same thing.
The trick is to know exactly what is the reinforcer and how to apply it.
Once again, im not denouncing light spanking,
providing its not the only recourse,
its not too harsh,
as long as there is an attempt to also reason with the child.
Furthmore, disciplining a child is one thing.
Spoiling them is quite another.
you can have kids (or adults) who might be very disciplined in some respects,
but also spoilt in others.
Kids can be spoilt with attention,
even if they arent demanding with materialism (toys/$$$/etc)
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