|
Well Nissan isn't just selling the GTR, now are they?
The GTR draws attention to potential buyers into the showroom who wouldn't otherwise be as interested.
They oogle at the GTR, and end up buying something like a Z, Altima, or whatever.
Those more modest models sell at far more volume, have profit margins, and are the real money makers
That is the general idea of a halo car.
Think of it as a form of advertising and a means for the company to flaunt it's technology.
Think about it, 315 GTRs will be sold in the US this year.
Whatever profit or losses from the sales alone are negligible to a company the size of Nissan.
They don't have to make money off the GTR to sustain themselves & they aren't going to be hurt bad if not a single GTR sells
|