They (Nissan) have lost alot of youth market ground to Scion , Mitsu, Subaru and soon the Hyundai Genesis. In their attempt to maintain Godzilla status with the GTR, they lost mass market ground with the 20ish to 30ish age group, and haven't made didly squat in terms of profit on the GTR since its release. When you look at the money it takes to develop and tool up for the car. 20K+ transmissions that don't have a warranty if it fails under launch control isn't a supercar. Taking that many years to bring the car to fruition shows hesitancy in the leadership and marketing goals. Toyota makes the Scion, which is wildly modable. And from the Scions i see rolling thru World Racing's shop every week for turbo kit installs, they look to be doing very well as a modable fun car. And the FT-86 will be another blow to Nissan next summer.
I love my S14, but there should have been something to replace it by now from Nissan. And the void remains. The 370 was a highly anticipated update to the 350, lighter and faster. But sales are in the shitter on that car. I sound like a hater, i know. But facts are facts.
Quote:
Originally Posted by ronmcdon
Why would Toyota have Nissan's nuts?
Toyota is possibly the least supportive Japanese manufacturer of fun cars right now.
(unless you count their holdings in Subararu).
I'm skeptical this electric sports car deal will work out either,
but I'm willing to give them the benefit of the doubt, if & when they deliver.
same deal with the whole Toyota sports car hype, whatever the name of that thing was.
btw - repost; http://zilvia.net/f/nissan-news/3334...sportscar.html |