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It's a reasonably effective approach for honest dealers.
If you can't enforce copyright laws (which may or not be there),
you can at least do this encourage dealers to act in your best interests.
Now whether or not dealers can get away with simple loopholes is another matter.
I suppose it's not impossible to sell the 'fake Volks' under a different name,
but say share the same warehouse & other company resources.
Unless Volk makes surprise audits of dealers' warehouse & offices, it would be difficult to enforce something like this.
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