My brother-in-law has the previous 3 hatch, and loves it. He averages something like 33mpg with mostly highway driving and the larger engine (2.3L?) and manual. I've driven in it , and it's a fun car to drive. I can't really compare it to other modern small cars, but I liked driving it. I sat in the new 3 and think the interior is pretty nice. Just bought a CX-7 for the wife, so I spent a few hours hanging out at the Mazda dealer. I think Mazda has a pretty nice interior design. It doesn't feel cheap, and with the facelift, the 3 looks better now that they toned down the grill.
The Focus is pretty nice inside too, but felt a little gimmicky in comparison.
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