I enjoy cars with HKS parts, ARC this, Tomei that, Volk and Advan wheels.. you have to see it first hand to appreciate it. but I tend to think that the younger crowd or those who weren't really involved in the tuning scene very long could care less about brand name parts (especially those who make their daily drivers look like drift missiles because its cool).
Can you imagine this on rotas? maybe but it wouldn't have been as classy.