Quote:
Originally Posted by Terry@Fortune-Auto
I agree, its all demographics. The average S-chassis owner is on the younger end of the spectrum. Younger= more use of IG and Facebook and less time on forums.
We have 3 guys in our marketing department and we noticed this trend for the past 3 years now. Nicer more expensive cars like lets say the FRS are a completely different demographic then the S-chassis and are more likely to spend more time on forums then social media for car related activities.
I will say that the s-chassis market is not dying. We have sold more s-chassis coilovers this year then ever before.
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I can second this. I have noticed a demographic change but not a decrease in sales of engine mounts in fact I also have sold more Mounts this year as well.