I think purist is the wrong word for it but the best word would be is "style" imo since it can encompass many forms.
Some people love OEM everything which looks sick, other people love the late 90s/00s grassroots style which looks sick, others like the more aggressive/showy D1 style which looks sick, some others like the beat thrashed shakotan cars which look sick.
At the end of the day looks are subjective but one thing is certain and everyone can agree when something has style to it. Not talking about normal bagged/widebody/dished wheels or "drift" missles rattle caned but seeing a car that I would say 99% of people can look at and will appreciate.
You just see it and know.
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