Quote:
Originally Posted by ronmcdon
Well Nissan isn't just selling the GTR, now are they?
The GTR draws attention to potential buyers into the showroom who wouldn't otherwise be as interested.
They oogle at the GTR, and end up buying something like a Z, Altima, or whatever.
Those more modest models sell at far more volume, have profit margins, and are the real money makers
That is the general idea of a halo car.
Think of it as a form of advertising and a means for the company to flaunt it's technology.
Think about it, 315 GTRs will be sold in the US this year.
Whatever profit or losses from the sales alone are negligible to a company the size of Nissan.
They don't have to make money off the GTR to sustain themselves & they aren't going to be hurt bad if not a single GTR sells
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Exactly. Same as the NSX from honda in the early 90's. Honda made a profit on the car, but barely. An all aluminum car isnt cheap to manufacture or design. But it made everyone else say "dayyyym, look what honda can do." Its not necessarily about THAT MODEL bringing in a profit, but more about bringing attention to the company. Kind of like a "look what we can do" mentality.
I cant wait for used GTR's to start going for 50k. By that time, 50k should be a feasible purchase. (aka, ill have made my millions by then
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