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Old 03-23-2021, 11:23 PM   #33
mav1178
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Enkei is a good example of a well managed brand. Sure, their wheels may be more on the boring spectrum, but they make a good variety of wheels to fit a good variety of cars.

Wheels are like cars. Consumer habits change and wheel design, color, size, and fitment need to change to adapt to the market. Successful brands keep going by virtue of managing their customer base and dealer network well.

Enkei’s largest accounts are Tire Rack, Discount Tire Company, and other tire chains that also happen to sell wheels. It’s not unlike selling volume into Costco, you sell the larger distributors at cost so you can keep a target cost structure going and make money off the smaller shops.
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