Quote:
Originally Posted by atom
Nissan hasn't had a unique identity since they were on the brink of failure. And I don't think they really care. It's not exactly like strong brand identity is helping Mazda any. Nissan sold 24k Altima's in November alone. That was more than Mazda's entire product line in the same period.
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Mazda reinvented itself as a fun brand when they started with the zoom-zoom marketing way back when. The Miata is still a fun roadster to drive. The identity they push is one of fun driver's cars and to me it sticks.
My perception of Mazda is better than that of Nissan's.