REPORT: People attracted to cars with angry faces - Zilvia.net Forums | Nissan 240SX (Silvia) and Z (Fairlady) Car Forum

ZilviaBot · 10-08-2008, 11:40 PM

10-08-2008 01:57 PM

Filed under: Etc., Humor

Click above for gallery of CARS photochopped by our readers

Consumers prefer cars to be angry-looking and dominant. That's the official word from a team at the University of Vienna after studying a group of male and female volunteers. Each were asked to rate the design features on 38 passenger cars introduced between 2004 and 2006. After rating the vehicle's physical traits, the researchers asked if the subjects saw "faces" (it's a phenomenon called "pareidolia") in the vehicles' appearances. Lastly, they asked participants which cars in the group they preferred. Interestingly enough, the more a vehicle bore characteristics appearing mature, dominant, masculine, arrogant, and angry-looking, the better the research subjects liked the cars. While the study didn't correlate actual sales figures with implied vehicle attitudes, it does add credence to the fact that emotion sways consumers towards certain models and adds yet another meaning to the familiar mid-cycle "facelift."

Gallery: Pixar CARS Photochops

[Source: MSNBC via Kicking Tires]

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bshotts · 10-09-2008, 09:39 AM

I'd say this study is good info for those Kouki owners out there...that's one pissed off look they are running around with. I always thought my Zenki was a little soft looking, til I replaced the OEM camry covers with the clear polycarb covers.

bardabe · 10-09-2008, 12:09 PM

jonnybonds84 · 12-12-2008, 09:31 AM

Well, im not attracted to VW bugs, so........

10-08-2008, 11:40 PM	#1
ZilviaBot Zilvia.net Bot Join Date: Aug 2007 Posts: 199 Trader Rating: (0) Feedback Score: 0 reviews	REPORT: People attracted to cars with angry faces 10-08-2008 01:57 PM Filed under: Etc., Humor *Click above for gallery of CARS photochopped by our readers* Consumers prefer cars to be angry-looking and dominant. That's the official word from a team at the University of Vienna after studying a group of male and female volunteers. Each were asked to rate the design features on 38 passenger cars introduced between 2004 and 2006. After rating the vehicle's physical traits, the researchers asked if the subjects saw "faces" (it's a phenomenon called "pareidolia") in the vehicles' appearances. Lastly, they asked participants which cars in the group they preferred. Interestingly enough, the more a vehicle bore characteristics appearing mature, dominant, masculine, arrogant, and angry-looking, the better the research subjects liked the cars. While the study didn't correlate actual sales figures with implied vehicle attitudes, it does add credence to the fact that emotion sways consumers towards certain models and adds yet another meaning to the familiar mid-cycle "facelift." Gallery: Pixar CARS Photochops [Source: MSNBC via Kicking Tires] PermalinkÂ\|ÂEmail thisÂ\|ÂComments More...

10-09-2008, 12:09 PM	#3
bardabe Post Whore! Join Date: Aug 2005 Location: SoCal Age: 35 Posts: 4,719 Trader Rating: (10) Rides Gallery: bardabe Feedback Score: 10 reviews	__________________ Review Thread

10-09-2008, 09:39 AM	#2
bshotts Zilvia Junkie Join Date: Jan 2003 Location: Indianapolis, IN Age: 42 Posts: 472 Trader Rating: (13) Feedback Score: 13 reviews	I'd say this study is good info for those Kouki owners out there...that's one pissed off look they are running around with. I always thought my Zenki was a little soft looking, til I replaced the OEM camry covers with the clear polycarb covers.

12-12-2008, 09:31 AM	#4
jonnybonds84 Zilvia Addict Join Date: Feb 2008 Location: Dania Beach, FL Posts: 795 Trader Rating: (12) Feedback Score: 12 reviews	Well, im not attracted to VW bugs, so........