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Old 10-23-2009, 04:11 PM   #1
sw20>>s14
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partially racist hot pocket commercials

why is hot pocket's advertising so racial?

so im sure many of you have been exposed to their earlier campaign of an elderly man of asian decent in the tv ads a few months ago (maybe a year?) who belligerently yells at kids that they need HAAAAW PAW-KETTS!!! being of chinese decent, i wasnt offended by this, but my eldest brother however, flew off the fuckin handle because of them...he would scorn me for eating hot pockets (even though im always under fire from everyone for eating that shit anyway), for supporting, and enabling them to keep airing these racist commercials...i thought he was crazy thinking its not that big of a deal...i did think that it was a little played to have an asian person yell randomly just for the novelty of it...cmon, its 2009, revamp your advertising department...however, im not here to question peoples tolerances for racism...

ON THE OTHER HAND, their recent campaign seems to be for a new product that can be eaten on the go...it seems they are targeting change in the way you eat breakfast...low and behold, they compare it to something else that is blatantly racial...conceptually, its a catchy idea at first and is amusing PURELY because of its absurdity of how people would treat others "who eat on the go" differently...but all the people that are offering resistance in the commercial are WHITE...all the actions that are taken against people who "eat on the go" include: altercations on a bus, writing obscenities on their house, random ranting, etc. quite similar to something in history, no?

now, i can take a joke just as well as any other person can, but dont you think this is a little too much to stomach? theyre making a very dark part of OUR history an absolute joke and satire to sell crappy (yet convenient ;D) food products...how do these types of PR/advertising get past upper management? regulations? discussion panels? etc.? does anyone else feel the same? am i over analyzing? to say the least, i am not amused and do not look forward to hot pockets future campaigns...

/rant
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