Someone please explain this "style" to me... the "SWOOSH"

[Chernobyl]

Those of you living in cities with a substantial Mexican population will know what I'm talking about. What is with all the cars with the itty-bitty-pokie-outie wheels and the white Nike swoosh emblem on the back windshield? I could understand if I saw maybe 10 of these cars in the course of a year, I wouldn't give it a second thought. But lately, I've been taking my pops to work every morning and in that neighborhood, I see about 5 cars done in this "style" every day. I can understand the wheels and the gold wheel arch molding, ok, they like the lowrider thing... but WTF is up with "the swoosh"? Is it supposed to mean something, or are these guys really that impressed with Nike's ability to make sneakers? I've even heard a few jokes about the swoosh, but I won't post these as they are pretty racially inappropriate.

So basically, I'm curious, what is it about the swoosh that these guys like so much? Anyone have any insight? Should I put a big Puma sticker on my back windshield or what?(JK) Let's hear what you think.

(Of course I'm not talking about all Mexicans, so shut yer trap if you are about to call me racist)