Are there no new hotboi wheel brands sub 2k anymore? - Zilvia.net Forums | Nissan 240SX (Silvia) and Z (Fairlady) Car Forum

mav1178 · 03-23-2021, 11:23 PM

Enkei is a good example of a well managed brand. Sure, their wheels may be more on the boring spectrum, but they make a good variety of wheels to fit a good variety of cars.

Wheels are like cars. Consumer habits change and wheel design, color, size, and fitment need to change to adapt to the market. Successful brands keep going by virtue of managing their customer base and dealer network well.

Enkei’s largest accounts are Tire Rack, Discount Tire Company, and other tire chains that also happen to sell wheels. It’s not unlike selling volume into Costco, you sell the larger distributors at cost so you can keep a target cost structure going and make money off the smaller shops.

03-23-2021, 11:23 PM	#10
mav1178 Zilvia.net Advertiser Join Date: Apr 2002 Location: Hacienda Heights, CA 91745 Posts: 1,524 Trader Rating: (19) Feedback Score: 19 reviews	Enkei is a good example of a well managed brand. Sure, their wheels may be more on the boring spectrum, but they make a good variety of wheels to fit a good variety of cars. Wheels are like cars. Consumer habits change and wheel design, color, size, and fitment need to change to adapt to the market. Successful brands keep going by virtue of managing their customer base and dealer network well. Enkei’s largest accounts are Tire Rack, Discount Tire Company, and other tire chains that also happen to sell wheels. It’s not unlike selling volume into Costco, you sell the larger distributors at cost so you can keep a target cost structure going and make money off the smaller shops. __________________ Complete list of in stock items here: https://bit.ly/3O5TOU5 Distributor for Nismo, ORC, and discontinued genuine Nissan parts. Authorized dealer for Oakley -- PM me for the best prices! [email protected]