Scion FR-S Debut in New York

[raz0rbladez909]

Originally Posted by drift freaq

Wow you so missed the gist of my point. It has absolutely nothing to do with how I feel about Scion badging pertaining to my likes. I do not have a problem driving a Scion badged car and you assumed an awful lot out of my statement that was not there.

My point of the should have badged it Toyota, is Toyota wants to get away from their stodgy 50-60 year old driver image that they have. They have stated this publicly on a few occasions in the last year.

If they Badge the car as a Scion it does not do that.

Why? Because unlike the enthusiast (or people on this forum) who knows what is going on, the average buying public is clueless.
They see Scion they think Scion. They do not thing Toyota.

Oh and for your thinking Scion brand promotes creativity? Congratulations you just got suckered into their marketing. That is exactly what they want you to think, so you will buy the brand. Congrats you have been sold and sold hard. LOL

In case you did not know Scion was originally Daihatsu in Japan and Toyota bought them and started re marketing them as Scion. Scion is actually not nearly at the level of build quality as the regular Toyota line. IMHO

Hats off to Toyota for successfully selling Americans on Scion being cool and original when actually it was standard and a copy of other manufacturers in Japan. LOL

I don't see how they don't promote creativity? They have contests for who can create the most unique car, organize plenty of events, and are usually at just about anything automotive related. Being the wide selections of aftermarket parts you can buy through the dealers? And maintain your warranty I'd say the promote creativity. Would I buy a Scion? No, because they don't appeal to me but I can understand who they are marketing their cars towards. If Toyota were really worried about their image as a producer of sporty automobiles here in America, wouldn't they have branded the LF-A as a Toyota? The IS series as the Toyota Altezza? Sold hard? I mention one thing about them being "mod friendly" and I've been sold hard apparently, all I'm saying is Scion is their brand that they are using to try to appeal to younger buyers, and participating in motorsports and events to broaden their spectrum. It's obvious that Scion sales are dwindling and they need something to save their new brand, so it is only logical they would try to use the FR-S to help boost sales.